Copywriter
Core
Create product copy, names, and visual assets for Mattel's toy brands (Hot Wheels, Barbie, etc.) across packaging, ecommerce, and marketing materials.
Role type
Mid-level copywriter (product editorial)
Builds
Product packaging, ecommerce product pages, brand names, and marketing collateral for global toy brands
Domain
Consumer goods / Toys & Games
Deliverable
product features
Required skills
Creative writing, project management, SEO research, proofreading, trademark legal coordination, cross-functional collaboration
Preferred skills
Kid-related content experience, packaging design familiarity, Microsoft Word/Excel proficiency
Technologies
Microsoft Word, Excel, Mattel internal systems
Responsibilities
Write ecommerce copy and product descriptions; Generate creative names for new brands; Research SEO terms; Proofread materials for errors; Coordinate with legal on trademark clearance; Present strategic rationale to partners; Maintain approved name lists
Seniority
Junior to Mid-level, independent contributor