Creative Director
Core
Lead and scale Freshworks' internal creative studio to own strategy, operations, and output for brand campaigns, sales enablement, events, and digital experiences.
Role type
Senior Creative Director (In-house Studio Leadership)
Builds
Brand campaigns, sales enablement materials, events, digital experiences, and a scalable internal creative function.
Domain
B2B SaaS / Technology Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Creative direction, brand design, multidisciplinary team management, visual design, art direction, motion graphics, B2B SaaS marketing, in-house function scaling, design toolchain fluency, cross-functional partnership, executive communication
Preferred skills
AI-assisted design tool adoption, design system creation, creative performance metrics tracking
Technologies
Figma, Adobe Creative Suite, AI-assisted design tools
Responsibilities
Operate internal creative studio as a center of excellence; define and evolve brand visual expression; lead creative development across campaigns, digital assets, video, and collateral; build scalable creative operations and intake workflows; partner with marketing teams to execute brand narrative; drive adoption of AI tools to accelerate production; establish design systems and asset libraries; track creative performance metrics; build and grow a team of designers and art directors.
Seniority
Senior, hands-on IC with team leadership
