Assistant Marketing Manager, Financial Services
Core
End-to-end marketing strategy and execution for a flagship savings product partnership between Grab and a top Indonesian digital bank.
Role type
Assistant Marketing Manager (Financial Services)
Builds
Digital financial services ecosystem products (savings)
Domain
FinTech, Digital Payments, Consumer Apps
Deliverable
product features
Required skills
Multi-channel paid media campaign management, GTM planning, funnel data analysis, audience segmentation, cross-organizational coordination, AI tool utilization, CDP-based segmentation
Preferred skills
Experience with formal tri-party partnership structures
Technologies
CDP-based audience segmentation tools, AI tools
Responsibilities
Plan and execute paid media campaigns across in-app, digital, and out-of-home channels; Oversee the marketing funnel end-to-end including visit trends and ROI; Coordinate marketing budgets and comms calendars across stakeholders; Collaborate with analytics to define audience segments and refine targeting; Drive GTM planning aligned with OKRs.
Seniority
Mid-level, hands-on IC