Manager Marketing, Customer Experience and Digital Transformation
Core
Define new digital strategies, design customer experiences and journeys, and implement digital innovations to improve marketing, sales, and service functions for clients.
Role type
Manager, Customer Experience and Digital Transformation
Builds
Digital strategies, customer journey designs, and operating models for client organizations
Domain
Management Consulting, Digital Transformation, Marketing
Deliverable
client delivery
Required skills
Digital strategy design, customer journey mapping, digital business model design, campaign management, new business development, programmatic marketing, search marketing, social marketing, data analytics, Adobe tools, Google Ad Manager, team leadership, strategic synthesis
Preferred skills
AI and data expertise, entrepreneurial mindset, knowledge creation (workshops, publications)
Technologies
Adobe, Google Ad Manager, programmatic advertising platforms
Responsibilities
Manage a core practice area, lead campaigns in focus areas, drive new business development, contribute to knowledge creation and exchange, improve digital and mobile innovations
Seniority
Manager, hands-on leadership