Regional Assistant Marketing Manager – Financial Services
Core
End-to-end operational execution of consumer marketing campaigns for lending and payment products in Malaysia.
Role type
Assistant Marketing Manager (B2C Financial Services)
Builds
Consumer-facing GTM campaigns for PayLater by Grab, consumer cash loans, and GrabPay
Domain
Financial Services / Consumer Marketing
Deliverable
product features
Required skills
B2C marketing execution, multi-channel campaign management, cross-functional collaboration, data-driven funnel optimization, Malaysian consumer insights
Preferred skills
None stated
Technologies
CRM, In-App messaging, Digital performance media, ATL/BTL channels
Responsibilities
Lead end-to-end planning and delivery of consumer-facing GTM campaigns; Drive new consumer acquisition and repeat usage for credit and payment products; Own tracking and reporting for campaign metrics and optimize messaging in real time
Seniority
Mid-level, hands-on IC