Senior Media Planning & Buying Manager
Core
Global media planning and buying manager responsible for full-funnel media strategy, execution, and optimization across TV/CTV, OOH/DOOH, and Radio channels.
Role type
Senior Media Planning & Buying Manager
Builds
Global media campaigns and strategies for Wise's international customer base
Domain
Financial Technology (Fintech) / Digital & Traditional Media
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Media buying strategy, TV/CTV/OOH/Radio channel expertise, DSP and programmatic buying, post-campaign analysis, test & learn agenda definition, supplier management, in-house vs outsourced buying balance
Preferred skills
International market experience, data-driven decision making, channel innovation, attention measurement tools
Technologies
DSPs, attention providers, post-campaign analysis tools
Responsibilities
Briefing and developing media plans with agencies and internal teams, reviewing suppliers and balancing buying options, supporting test & learn agendas, monitoring performance and driving in-flight optimizations, conducting post-campaign analysis
Seniority
Senior, hands-on IC