Marketing & Communications Manager
Core
Develop and execute regional marketing strategies, brand building, and new product launches for the Fermentis brand across the APAC region, serving B2B clients like brewers and producers.
Role type
Senior Marketing & Communications Manager (Regional)
Builds
Regional marketing campaigns, brand assets, sales enablement tools, and new product launch strategies for the APAC market.
Domain
FMCG, Fermentation, Brewing, B2B
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Regional market analysis, strategic planning, budget management, B2B campaign execution, product lifecycle management, team leadership, cross-functional collaboration, sales enablement, data synthesis, project management
Preferred skills
APAC regional marketing experience, brewing/fermentation industry knowledge, multilingual capabilities, Adobe tools proficiency
Technologies
Adobe tools
Responsibilities
Conduct market analysis and generate strategic insights for the APAC fermented beverage market; Manage the regional marketing budget and allocate resources to maximize ROI; Lead brand image building and execute online/offline campaigns for B2B clients and influencers; Oversee localization and optimization of brand assets for the APAC region; Manage the APAC marketing team including supervision, coaching, and performance evaluation; Collaborate with Sales, Technical, Supply Chain, and Finance teams to provide sales enablement and support key accounts.
Seniority
Senior, hands-on IC with team management
