Salesforce Marketing Automation Specialist
Core
Consultant role bridging business and technology to help customers develop marketing, create relevant experiences, and realize value from customer data via Salesforce.
Role type
Senior IC Salesforce Marketing Automation Consultant
Builds
Marketing automation solutions, customer journeys, and personalized communication flows for enterprise clients
Domain
Marketing Technology / Customer Data Platforms
Deliverable
production ML models | product features
Required skills
Salesforce Marketing Cloud expertise, customer journey design, segmentation, automated marketing flows, data-driven communication, presales consulting, workshop facilitation, cross-functional collaboration
Preferred skills
Salesforce Data 360, Marketing Cloud Next, Agentforce, Sales Cloud, Service Cloud, complex integrations
Technologies
Salesforce Marketing Cloud, Salesforce Data 360, Agentforce, Marketing Cloud Next, Sales Cloud, Service Cloud
Responsibilities
Act as a specialist advisor in Marketing Automation; lead workshops and requirements gathering; design and implement customer journeys and automated flows; advise on using Data 360 and AI for business value; ensure adherence to best practices; collaborate with business, IT, and developers; contribute to presales and solution proposals; independently drive Marketing Cloud deliveries.
Seniority
Senior, hands-on IC