Integrated Marketing Manager (Remote)
Core
Lead integrated marketing campaigns and manage the website program for a network of veterinary hospitals to drive client conversion and growth.
Role type
Integrated Marketing Manager
Builds
Multi-channel marketing campaigns, hospital websites, and digital experiences
Domain
Veterinary services / Healthcare
Deliverable
product features
Required skills
Integrated campaign management, multi-channel marketing, website program management, project management, SEO, data analysis, cross-functional collaboration
Preferred skills
Healthcare/veterinary industry experience, CMS platform expertise, conversion optimization, agency/vendor management
Technologies
Google Analytics, Google Ads, Meta, Google Search Console, Google Business Profile, marketing automation platforms, CMS
Responsibilities
Lead integrated campaigns from planning through launch across email, paid media, web, and social channels; manage website updates, edits, and new hospital site launches; build scalable campaign processes; support growth initiatives like new-client acquisition and wellness program launches; troubleshoot campaign challenges and optimize client experiences.
Seniority
Mid-level, hands-on IC