Chef.fe de Produit Marketing - Engagement Saisonnier
Core
Define and lead marketing launch strategies for Rainbow Six Siege seasonal content to maximize new content adoption, player engagement, and positive sentiment around the game.
Role type
Product Marketing Manager (Seasonal Engagement)
Builds
Seasonal marketing campaigns and player-facing activations for a live-service video game
Domain
Video Games / Live-Service Gaming
Deliverable
product features
Required skills
Seasonal campaign strategy, cross-functional collaboration, creative asset briefings, performance analysis, player sentiment tracking, process optimization
Preferred skills
PC gaming expertise, video game production process understanding, adaptability to frequent changes
Technologies
Marketing analytics tools, CRM systems, Esports platforms
Responsibilities
Define seasonal marketing strategies aligned with product roadmap and business priorities; pilot campaigns across tease, reveal, launch, and post-launch phases; collaborate with creative teams to brief and align on seasonal assets; analyze campaign performance to identify optimizations; partner with Community, Social Media, Esports, and Monetization teams for cohesive player experiences.
Seniority
Mid-level, hands-on IC
