Sr. Director, Data Product Manager, Identity & Audiences
Core
Own the holistic lifecycle of identity-resolved and AI-ready audience data products to power analytics, data science, and precision marketing across the enterprise.
Role type
Senior Director, Data Product Manager (Identity & Audiences)
Builds
Enterprise Customer Data Platform (CDP) capabilities, identity schemas, and productized audience tables
Domain
Media & Entertainment, Data Product Management, Identity Resolution
Deliverable
production ML models | product features
Required skills
Strategic roadmap execution, cross-functional team leadership, agile sprint management, data product governance, identity resolution frameworks, data clean room operations, deterministic graph modeling, Databricks/Snowflake expertise, enterprise CDP management, media ecosystem knowledge, data modeling, commercial strategy
Preferred skills
Experience transforming reactive support functions into product-driven organizations, optimizing data ingestion from premium distribution and CTV platforms
Technologies
Databricks, Snowflake, Enterprise CDPs
Responsibilities
Partner with executive leadership to translate business objectives into an enterprise-wide audience roadmap; Lead cross-functional agile teams to build and maintain core identity schemas; Enforce enterprise Data Product Standard including documentation, ownership, and success metrics; Design ingestion strategies to transform partner data into compliant productized tables; Define and enforce data contracts for freshness, completeness, and accuracy; Partner with legal/compliance to ensure adherence to global privacy regulations
Seniority
Senior Director, strategic leadership & hands-on product ownership