Senior Insight Analyst
Core
Senior Insight Analyst acting as a category subject matter expert, owning end-to-end analyses, challenging client hypotheses, and translating research/sales data into commercial recommendations for FMCG and Tech & Durable clients.
Role type
Senior IC Insight Analyst (Consulting/Client Delivery)
Builds
Quantified business opportunities (QBOs), client category strategies, and consultative narratives
Domain
Consumer Intelligence / Market Research / FMCG & Tech & Durable
Deliverable
client delivery
Required skills
Category expertise, end-to-end analysis ownership, hypothesis challenging, storytelling (SCQA framework), QBO quantification, junior analyst coaching, AI tool utilization, advanced Excel, advanced PowerPoint, analytical rigor, priority management
Preferred skills
NIQ/GfK platform experience (Discover, RMS, CPS), NIQ Silver Academy accreditation
Technologies
NIQ Discover, RMS, CPS, Ask Arthur, Copilot, ChatGPT, Excel, PowerPoint
Responsibilities
Act as trusted market expert in assigned categories; Own client relationships and partner with Consulting Teams; Independently run briefings and answer complex business questions; Lead end-to-end storytelling and shape client category strategy; Proactively identify and document QBOs and sales leads; Mentor junior analysts through formal coaching; Leverage AI tools to accelerate analysis; Drive feedback culture through peer reviews and client feedback
Seniority
Senior, hands-on IC with coaching responsibilities