Manager, Qualitative Consumer Insights
Core
Lead the design and delivery of qualitative research projects, translating consumer insights into strategic recommendations for clients in Singapore & Malaysia.
Role type
Manager, Qualitative Consumer Insights
Builds
Qualitative research outputs, client engagement strategies, and team capabilities
Domain
Consumer Intelligence / Market Research
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery
Required skills
Qualitative research methodologies, Moderation (FGDs, IDIs, ethnography), Cultural insight frameworks, Strategic storytelling, Project management, Client relationship management
Preferred skills
Ethnography, Semiotics, Design Thinking, Behavioural Science
Technologies
N/A
Responsibilities
Lead design and delivery of qualitative research projects; Conduct in-depth interviews, focus groups, and ethnographies; Mentor junior researchers; Serve as primary client contact; Collaborate with Sales and Consulting teams
Seniority
Mid-senior, hands-on IC with leadership responsibilities
