Senior Manager Brand, Content & Marketing
Core
Senior Manager leading a team of 15 to drive B2B/B2C brand, content, and marketing strategies for complex organizations in banking, insurance, mobility, energy, and services.
Role type
Senior Manager, hands-on IC with team leadership and commercial development
Builds
Multi-channel communication programs, brand platforms, content strategies, and new service offerings (including Generative Engine Optimization)
Domain
Management Consulting / Brand & Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Strategic brand vision, commercial sales, operational project management, hybrid team leadership, storytelling, data & AI literacy
Preferred skills
Generative AI expertise, GEO (Generative Engine Optimization), data-driven creativity
Technologies
Generative AI, GEO
Responsibilities
Lead strategic consulting and operational implementation for client brand/marketing challenges, manage commercial development and offer construction, lead multi-channel communication roadmaps, ensure creative quality and delivery standards, manage client relationships and portfolio growth, lead and develop a hybrid team of consultants and creatives
Seniority
Senior, hands-on IC with team management