Category Specialist
Core
Lead category strategy and range reviews for strategic convenience and discount customers, delivering insight-led recommendations to drive sales, profit, and category growth.
Role type
Category Specialist (FMCG)
Builds
Customer-specific category growth plans, performance reviews, and market insight presentations for UK convenience and discounter channels.
Domain
FMCG / Coffee / Retail Category Management
Deliverable
product features
Required skills
Category strategy, range review, shopper data analysis, promotional effectiveness analysis, distribution and assortment planning, stakeholder engagement, data storytelling, advanced Excel, PowerPoint
Preferred skills
Experience with NielsenIQ, Circana/IRI, Kantar, Dunnhumby
Technologies
NielsenIQ, Circana/IRI, Kantar, Dunnhumby, Excel, PowerPoint
Responsibilities
Lead category strategy and range review initiatives; Develop customer-specific category growth plans; Analyse promotional effectiveness; Influence distribution, assortment, and space decisions; Create and present category stories; Produce regular performance reviews and market updates.
Seniority
Mid-Senior, hands-on IC