Research Manager, Qualitative

Guangzhou, GD, cn💼 Full-time🗓 2026-09-11 → 2026-09-25

Core

Lead qualitative research projects for tech and durable goods clients, delivering consumer insights and strategic recommendations to drive business growth.

Role type

Senior client-facing qualitative research manager

Builds

Consumer insights reports, strategic recommendations, and project proposals for tech and durable goods clients

Domain

Consumer intelligence, market research, technology and durable goods

Deliverable

client delivery

Required skills

Qualitative research project management, client relationship management, strategic consulting, data analysis, business development, industry trend analysis

Preferred skills

Digital and innovative research methods, thought leadership, team leadership

Technologies

Qualitative research methodologies, digital research tools

Responsibilities

Manage strategic partnerships with client executives, lead end-to-end qualitative research projects (brand, product innovation, UX), design research frameworks and analyze data, drive business growth and project bidding, publish industry insights

Seniority

Senior, hands-on IC with client leadership

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About NielsenIQ

NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary NielsenIQ data with other data sources to help retailers around the world understand what’s happening now, what’s happening next, and how to best act on this knowled