Senior Manager Qualitative Research & Consumer Insights
Core
Lead high-impact qualitative research engagements to deliver strategic consumer understanding that drives business growth.
Role type
Senior Manager, Qualitative Research & Consumer Insights
Builds
Qualitative research projects, client advisory solutions, and strategic consumer insights
Domain
Consumer Intelligence / Market Research
Deliverable
client delivery
Required skills
Qualitative methodologies (FGDs, IDIs, Ethnography, Online Communities, Expert Interviews, Projective Techniques, Co-creation Workshops, Grounded Theory), Client management, Strategic storytelling, Business acumen, Team mentoring, Project management
Preferred skills
Ethnography, Semiotics, Design Thinking, Behavioral Science, Cultural Research
Technologies
Microsoft PowerPoint, Excel, Google Slides, Google Sheets, Digital qualitative research platforms
Responsibilities
Lead end-to-end qualitative research projects, Drive issue-based analyses, Build trusted client relationships, Support new business generation, Mentor and coach researchers
Seniority
Senior, hands-on IC with team leadership
