Sports Marketing Manager
Core
Design and lead an innovative national sports and event programme for Mexican consumers, translating global strategy into local execution while managing athlete partnerships and gaming initiatives.
Role type
Senior Sports Marketing Manager (National Programme)
Builds
National sports events, athlete marketing campaigns, gaming content, and strategic partnerships in Mexico.
Domain
Sports Marketing, Event Management, Gaming, Brand Strategy
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work -> physical/clinical work (Events & Athlete Experiences)
Required skills
National programme design, athlete portfolio management, partnership negotiation, gaming ecosystem integration, budget ownership, cross-functional leadership, Mexican sports landscape knowledge, content storytelling, team recruitment and development.
Preferred skills
Agency or brand experience, network in creative/media industries, understanding of digital and gaming trends, public speaking.
Technologies
Red Bull InfoNet, Red Bull Media House platforms, gaming streaming platforms.
Responsibilities
Design and execute national sports and event projects; manage the sports department budget and deliver against business plans; discover and grow a national athlete portfolio; build and manage strategic partnerships with sports organizations; integrate gaming platforms and creators into local experiences; lead cross-functional collaboration with Sales, Media, and Communications; recruit and develop high-performing talent.
Seniority
Senior, hands-on IC with people management responsibilities.