Associate Manager
Core
Assist with preparation and execution of marketing research studies, compile and analyze data, write client reports, and deliver presentations.
Role type
Associate Manager, Marketing Research
Builds
Marketing research studies, client reports, and presentations
Domain
Consumer intelligence, marketing research, retail analytics
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Marketing research, statistics, experimental procedures, in-market data, project management, forecasting, business acumen, problem solving, people coaching, storytelling
Preferred skills
Postgraduate or MBA, advanced analysis methods, numerical skills
Technologies
Microsoft Word, Excel, PowerPoint
Responsibilities
Discuss test designs and write proposals for simple projects; assist in pre-field project setup (questionnaire preparation, sample composition, database design); consult with clients on study queries; coach junior analysts in project development; support junior analysts in data analysis and provide report conclusions; review and finalize reports with storytelling skills; prepare and present study results to clients; drive client satisfaction with actionable insights; develop strategic understanding of industry trends and competition.
Seniority
Mid-level Manager, hands-on IC with coaching responsibilities
