Marketing Executive
Core
Enhance and safeguard the hotel's public image through strategic public relations, effective communication, and brand compliance.
Role type
Marketing Executive (Public Relations & Communications)
Builds
Hotel reputation, media visibility, brand compliance, and marketing collateral
Domain
Hospitality (Hotel Industry)
Deliverable
product features
Required skills
PR strategy development, media relationship management, press release drafting, content creation, digital marketing analytics, stakeholder liaison, brand compliance management
Preferred skills
5-star hotel experience, storytelling, influencer collaboration, social media management
Technologies
Digital marketing tools, email marketing platforms, website management systems, media monitoring tools
Responsibilities
Develop and implement PR strategies, build relationships with journalists and media partners, draft press releases and official communications, coordinate media visits and FAM trips, monitor media coverage and analyze sentiment, create storytelling content for newsletters and blogs, manage website content and brand compliance, support social media and influencer collaborations
Seniority
Mid-level, hands-on IC
