Consumer Recruitment & Panel Strategy Manager
Core
Define and execute consumer recruitment and panel development strategy for a sensory and consumer research company across France.
Role type
Manager, consumer recruitment and panel strategy
Builds
Diverse, engaged consumer populations and national consumer panels for research projects
Domain
Sensory research, consumer insights, market research
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
consumer recruitment strategy, panel management, digital acquisition channels, budget management, stakeholder management, project feasibility assessment, KPI definition and monitoring
Preferred skills
team leadership, sensory research experience, database marketing, advanced qualifications
Technologies
digital marketing tools, social media platforms, recruitment software
Responsibilities
Define and drive consumer recruitment strategy across France; Develop and implement long-term initiatives to grow and diversify consumer databases; Assess project feasibility and design tailored recruitment plans; Manage recruitment budgets and quotations; Define, monitor, and report recruitment KPIs and track panel health
Seniority
Manager, strategic leadership with operational execution
