Assistant Marketing Manager
Core
Strategize, plan, and execute marketing campaigns for industry events to drive attendance and attendee experience.
Role type
Assistant Marketing Manager (Events)
Builds
Event marketing campaigns, digital advertising, content collaterals, and onsite programs
Domain
Event marketing and B2B trade shows
Deliverable
product features
Required skills
Digital marketing (SEO, SEM, Google Ads), content creation and design supervision, social media management, market research, data analysis, partnership management, onsite program planning
Preferred skills
Experience with visitor registration systems, promotional trip planning, survey management
Technologies
Google Adwords, Google Display Network, MS Office (Word, Excel, PowerPoint, Access), Facebook, LinkedIn
Responsibilities
Plan and execute event marketing campaigns; manage digital advertising and social media; create and supervise marketing collaterals; conduct market research; manage partnerships; plan promotional trips; oversee onsite programs and event management
Seniority
Mid-level, hands-on IC
