Sr. Manager, Culture Marketing
Core
Lead regional culture marketing activations, events, and influencer partnerships to build brand affinity within local creative communities.
Role type
Senior Manager, Culture Marketing
Builds
Regional marketing activations, live events, and influencer campaigns
Domain
Lifestyle marketing, experiential marketing, music and arts culture
Deliverable
product features
Required skills
Event production management, budget management, stakeholder collaboration, cultural trend analysis, project lifecycle management, below-the-line marketing strategy
Preferred skills
Experience with lifestyle/experiential marketing, network building within local cultural scenes
Technologies
N/A
Responsibilities
Identify regional opportunities and contribute to business planning; Lead or support development and implementation of region marketing activations; Oversee execution of annual culture marketing business plan including Red Bull titled and 3rd party events; Establish and maintain relationships with local artists, opinion leaders, and influencers; Manage resources and budget for regional culture marketing programs ensuring cost efficiency and ROI
Seniority
Senior, hands-on IC with people management responsibilities