Public Relations Manager
Core
Serve as the connective tissue across WD's PR and Analyst Relations team, managing day-to-day media relations in North America and owning the communications calendar.
Role type
Senior Individual Contributor Public Relations Manager
Builds
Compelling narratives, press materials, and story angles that drive high-impact media coverage for WD's business and technology priorities.
Domain
B2B enterprise technology, data storage, cloud infrastructure, and AI landscape.
Deliverable
product features
Required skills
Proactive media pitching, journalist relationship development, multi-channel campaign management, stakeholder coordination, metrics-based performance reporting, agency management, strategic storytelling, calendar management, cross-functional partnership.
Preferred skills
Knowledge of data storage/cloud/AI, established network of tech journalists, experience at leading brands, advanced degree.
Technologies
Meltwater
Responsibilities
Manage day-to-day media relations including proactive pitching and reactive inquiries; Develop story angles, pitches, and press releases; Track and report on program status and communications activity; Support C-suite visibility programs; Build and execute creative campaigns; Monitor news cycle and flag strategic opportunities; Maintain communications calendar; Partner with content and digital teams to amplify narratives.
Seniority
Senior, hands-on IC
