Sr. Manager, Sports Marketing
Core
Lead and execute sports marketing initiatives, events, and athlete partnerships across the Southeast US region to build local brand affinity and align with global strategies.
Role type
Senior Manager, Sports Marketing (Regional)
Builds
Regional sports events, athlete activation campaigns, gaming community touchpoints, and regional brand content.
Domain
Sports Marketing, Event Management, Gaming, Regional Brand Strategy
Deliverable
product features
Required skills
Sports marketing strategy, Event project management, Athlete & NIL partnership negotiation, Budget management, Team leadership, Vendor/agency management, Regional sports landscape knowledge, Content storytelling
Preferred skills
Experience with emerging sports trends, Cross-functional collaboration, Talent development
Technologies
None stated
Responsibilities
Influence and execute the regional Sports Marketing Business Plan; Lead project management for local Red Bull Sports Marketing events; Build networks with local athletes, influencers, and gaming communities; Hire and manage direct reports; Collaborate with Sales, Logistics, and other marketing managers on regional activities.
Seniority
Senior, hands-on IC with people management