Community Relations Director
Core
Lead the sales and marketing department for an independent and assisted living community, managing community outreach, events, and resident acquisition to meet leasing and move-in goals.
Role type
Senior sales and marketing director (senior housing)
Builds
Leasing and move-in campaigns, community events, referral programs
Domain
Senior housing / Healthcare
Deliverable
product features
Required skills
community outreach, event planning, sales strategy, CRM proficiency, competitor analysis, regulatory compliance, stakeholder management, lead generation, budget management, media planning
Preferred skills
senior housing sales experience, hospitality sales experience, college degree
Technologies
CRM systems
Responsibilities
Schedule and conduct tours for prospective residents, create and implement community events with Sales and Marketing teams, develop community outreach programs to generate referrals, complete quarterly media planning, visit competitors quarterly, maintain active waitlists and move-in/out boards, coordinate with Executive Director and Regional Director of Operations, ensure compliance with Medicare and third-party billing regulations.
Seniority
Senior, hands-on IC
