AEO/SEO Manager
Core
Drive search and AI visibility for NBCUniversal IP (brands, shows, talent) across traditional search engines and emerging AI-driven platforms.
Role type
AEO/SEO Manager
Builds
Scalable optimization systems, automation workflows, and integrations for search and AI visibility tools.
Domain
Media & Entertainment / Search Engine Optimization / AI Visibility
Deliverable
production ML models | product features | dashboards & analysis
Required skills
AEO/SEO strategy, technical SEO (crawling/indexing/structured data), analytics tools (GSC/SEMrush/Adobe Analytics), AI/LLM ingestion mechanics, site architecture, HTML/JavaScript, CMS platforms, automation workflows, measurement frameworks
Preferred skills
Strategic foresight on search/AI evolution, systems-oriented thinking, cross-functional influence, test-and-learn mindset
Technologies
Google Search Console, SEMrush, Adobe Analytics, Parse.ly, Profound
Responsibilities
Execute AEO/SEO strategy for NBCUniversal IP; define and track search/AI metrics (impressions, citations, engagement); build and maintain optimization systems and data inputs; partner with editorial/product/engineering to implement technical improvements; establish measurement systems to quantify content impact; drive accountability for visibility improvements across search/AI ecosystems
Seniority
Mid-Senior, hands-on IC
