Marketing Manager – New Restaurant Openings & Activations
Core
Lead end-to-end marketing strategy and execution for new restaurant openings, build crew and fan activation programs, and manage a talent pool for on-the-ground presence.
Role type
Senior Marketing Manager (New Restaurant Openings & Activations)
Builds
New restaurant openings, community activation programs, crew engagement initiatives, and national brand activations.
Domain
Quick Service Restaurant (QSR) / Hospitality / Experiential Marketing
Deliverable
product features
Required skills
End-to-end marketing strategy, 120-day planning, community relationship building, experiential marketing, event management, talent pool management, project management, logistics coordination, national activation leadership, people management
Preferred skills
QSR/retail/hospitality launch experience, digital/social/local media integration
Technologies
None stated
Responsibilities
Lead end-to-end marketing strategy and execution for new restaurant openings; Develop 120-day marketing plans for each new opening; Build and maintain relationships with local communities, businesses, schools, and sports clubs; Develop and execute crew engagement and fan activation programs; Design and deliver bespoke activation concepts; Act as Talent Pool lead to recruit and manage activation staff; Coordinate NRO marketing logistics including print materials and local media; Report on opening activity to capture learnings; Develop and lead national GYG activations including sponsorships; Manage 2x Marketing Coordinators
Seniority
Senior, hands-on IC with people management responsibilities