Analyst/Sr. Analyst - CRM & BI
Core
Analyze large marketing and customer datasets to identify trends, integrate data sources for cross-channel views, and execute campaign performance monitoring to drive business objectives.
Role type
Senior IC CRM & BI Analyst
Builds
Dashboards, reports, and insights for stakeholder decision-making
Domain
Retail/Wholesale (FMCG) + Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Data analytics, SQL, Python, Power BI, DAX, ETL, Looker Studio, Adobe Journey Optimizer, Salesforce Marketing Cloud, campaign optimization, data transformation
Preferred skills
Project management, process improvement, cross-functional collaboration
Technologies
Power BI, SQL, Python, MicroStrategy, Adobe Journey Optimizer, Salesforce Marketing Cloud, DAX, Looker Studio
Responsibilities
Collect and interpret large marketing/customer data sets, integrate multiple data sources, execute and monitor campaign performance, prepare reports and dashboards, conduct ad-hoc analyses, collaborate with cross-functional teams, ideate and launch tier systems/rewards programs
Seniority
Mid-Senior, hands-on IC