VP of Growth Marketing - Workforce Solutions
Core
Lead marketing strategy and execution for Unitek Learning's Workforce Solutions division, focusing on employee demand generation within hospital partner systems and brand awareness for hospital executive buyers.
Role type
VP of Growth Marketing (Divisional Leader)
Builds
Employee demand generation programs, brand awareness campaigns, sales enablement assets, and co-branded marketing initiatives for hospital partners.
Domain
Healthcare education and workforce solutions
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Multi-year marketing strategy development, GTM and positioning, budget management, stakeholder influence, team building and scaling, data-informed decision making, CRM/Hubspot proficiency, AI and automation leverage, executive-level messaging.
Preferred skills
Healthcare or workforce development industry experience, co-branded marketing model experience, enterprise B2B or field marketing experience, multi-brand or matrixed organization experience.
Technologies
Hubspot, CRM, AI tools, automation platforms
Responsibilities
Develop multi-year marketing and growth strategy, manage divisional marketing budget, lead employee-facing marketing for hospital enrollment, oversee co-branded marketing governance, build brand credibility with hospital executives, develop thought leadership and sales enablement assets, build and lead high-performing marketing organization.
Seniority
VP, strategic leadership & organization building
