Director – Marketing – APAC (Asia Pacific)
Core
Senior marketing thought leader and strategist for Dairy Queen franchisees across the Asia Pacific region, responsible for aligning marketing strategies, driving product innovation, and optimizing store sales and brand building.
Role type
Director – Marketing – APAC
Builds
Strategic marketing plans, annual calendars, product launch kits, and brand strategies for Dairy Queen franchisees in the APAC region.
Domain
Quick Service Restaurant (QSR) / Franchising / Asia Pacific
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work -> client delivery (marketing plans, product launches, brand strategies)
Required skills
Strategic marketing planning, franchisee relationship management, digital and social media marketing, consumer and product market research, new product development and innovation, agency management, financial and business analysis, cross-functional leadership.
Preferred skills
MBA, Thai language proficiency, experience in a franchisor organization (preferably QSR).
Technologies
Microsoft Word, PowerPoint, Excel
Responsibilities
Develop and execute strategic marketing plans and annual calendars for assigned countries; consult with and influence largest franchisees to align on strategy; lead digital and social media program execution; guide Grand Opening plans for new stores and markets; conduct market research and analyze sales trends; approve marketing materials and advise on trademark usage; manage advertising agencies and vendor relationships; drive new product development and innovation processes; present business analysis to shareholders.
Seniority
Director, strategic leadership & franchisee advisory