Multicultural Strategist
Core
Develops channel-agnostic strategic recommendations and cultural insights to ensure brand relevancy and breakthrough creativity for U.S. Hispanic audiences.
Role type
Senior Multicultural Strategist
Builds
Strategic frameworks, creative briefs, and media principles for brand communications
Domain
Advertising & Marketing (Multicultural/Hispanic focus)
Deliverable
product features
Required skills
Consumer insights, strategic planning, creative briefing, qualitative/quantitative research, market analysis, opportunity identification, framework development
Preferred skills
Cultural fluency, critical thinking, problem-solving, data-driven storytelling
Technologies
Proprietary strategic tools
Responsibilities
Author strategies based on audience insights, take ownership of the creative brief quality, identify conversations to leverage or disrupt, create methodologies for major strategic issues, proactively seek untapped market opportunities
Seniority
Senior, hands-on IC
