Senior Manager_Marketing Communication_ Bosch Mobility India (M/MBR-IN)
Core
Develop and execute the overall regional communication strategy and multi-level communication roadmap for Bosch Mobility in India, ensuring alignment with corporate guidelines and brand positioning.
Role type
Senior Manager, Marketing Communication
Builds
Regional communication plans, transformation events, cross-channel marketing campaigns, and internal training academies for the Mobility Business in India.
Domain
Automotive technology and industrial technology
Deliverable
product features
Required skills
Strategic communication planning, campaign management, cross-channel marketing, team management, budget allocation, stakeholder collaboration, performance analysis, internal training design
Preferred skills
Experience in transformation communications, co-marketing activities, digital touchpoint management
Technologies
None explicitly stated
Responsibilities
Define and track regional communication strategy, plan and conduct regional campaigns and transformation events, manage the regional communication team and budget, develop cross-channel marketing strategies, drive regional-specific product description academy, ensure compliance with Bosch brand positioning
Seniority
Senior, hands-on IC with team management responsibilities