Digital & E-Commerce Manager
Core
Drive qualified website traffic, manage SEM and display advertising campaigns, and coordinate digital content to increase incremental revenue for Novotel Kolkata Hotels & Residences.
Role type
Digital & E-Commerce Manager
Builds
Digital marketing campaigns, website content, email marketing initiatives
Domain
Hospitality / Travel
Deliverable
product features
Required skills
Search Engine Marketing (SEM), Display Advertising management, Email Marketing strategy, Website traffic analysis, Partnership sourcing, KPI management, Campaign coordination
Preferred skills
Data analysis for ROI optimization, Stakeholder management with tourism organizations
Technologies
SEM tools, Display media platforms, Email marketing platforms, Website analytics tools
Responsibilities
Manage SEM campaigns to meet ROI objectives, Source local and regional partners to drive traffic, Optimize and analyze display advertising campaigns, Coordinate website content for destination promotion, Execute tactical campaigns like Super Sales, Provide e-commerce support to account managers, Generate monthly performance reports for senior leadership
