Marketing Communication Specialist- Zenata, Morocco
Core
Develop and coordinate inspiring, relevant, and consistent communication content across all customer touchpoints to drive business results and strengthen the IKEA brand in the local market.
Role type
Marketing Communication Specialist
Builds
Omnichannel customer experience and brand awareness campaigns
Domain
Retail / Home Furnishing
Deliverable
product features
Required skills
Campaign development, Creative brief management, Omnichannel coordination, Brand guideline adherence, Local market adaptation, Agency coordination, Content quality assurance, Trend monitoring
Preferred skills
IKEA Family initiative support, Stakeholder relationship building
Technologies
TV, radio, outdoor, print, website, app
Responsibilities
Develop communication briefs for creative agencies, Coordinate campaign assets for offline and online channels, Adapt global materials to the local market, Collaborate with ecom, sales, and customer experience teams, Monitor communication trends and competitor activities, Follow up campaign implementation and collect learnings
Seniority
Individual Contributor