Manager — ALL Accor Brand Content Marketing
Core
Operational execution of brand content and social media strategy for ALL Accor loyalty program, driving member engagement across the ENA region.
Role type
Manager, Brand Content Marketing
Builds
Loyalty offers, campaign calendars, and newsletter content integrated across CRM and social media channels.
Domain
Hospitality / Loyalty Marketing
Deliverable
product features
Required skills
Brand content strategy, CRM campaign management, agency management, loyalty mechanics, campaign calendar coordination, performance analysis, written communication (French/English)
Preferred skills
Experience with integrated digital marketing, multi-country exposure
Technologies
CRM systems, Social media platforms
Responsibilities
Define loyalty offers in collaboration with ICP teams, coordinate newsletter content with CRM teams, manage day-to-day relationship with Publicis for asset creation, track and analyze campaign performance across channels.
Seniority
Mid-level Manager