Senior Data Scientist – Media Decision Science
Core
Analytical leader for paid search, local media, and emerging media opportunities, optimizing media investment and strategy to improve business performance.
Role type
Senior IC data scientist (media decision science)
Builds
Data-driven recommendations for media planning, optimization, and incremental impact measurement
Domain
Retail/Food delivery + Media analytics & marketing science
Deliverable
dashboards & analysis
Required skills
Advanced SQL, Python or R, experimental design (geo tests, holdouts, quasi-experimental), applied machine learning, BI/visualization tools, media analytics
Preferred skills
Media intelligence tools (iSpot, Pathmatics), GenAI application, background in media analytics
Technologies
Databricks, Power BI, iSpot, Pathmatics
Responsibilities
Define best practices for local media investment; design and evaluate experiments to measure incremental impact; translate market and competitive insights into actionable recommendations; partner with agencies and platforms to align on measurement approaches; challenge partner recommendations when data does not support proposed directions
Seniority
Senior, hands-on IC
