Digital E-commerce Manager
Core
Drive online revenue, direct bookings, and digital performance for a hotel by optimizing the digital presence, improving conversion, and leveraging data/AI insights.
Role type
E-commerce Manager (Hospitality)
Builds
Hotel website booking journey, digital campaigns, OTA listings, loyalty programs
Domain
Hospitality / E-commerce
Deliverable
product features
Required skills
Direct booking strategy, website conversion optimization, paid digital campaign management, SEO/SEM, OTA merchandising, data analytics, CRM management
Preferred skills
AI-driven insights application, cross-functional collaboration
Technologies
Google Ads, Meta, Google Analytics, Booking.com, Expedia, Agoda, Trip.com
Responsibilities
Drive growth of direct bookings through the hotel website; Manage website content, promotions, packages, and landing pages; Plan and manage paid digital campaigns; Ensure accurate online rates and promotions across all channels; Monitor website traffic and campaign performance; Promote loyalty programs and drive member acquisition
Seniority
Individual Contributor