Website Senior Strategist - Global Marketing
Core
Manage, optimize, and improve IFS.com website content, user experiences, and performance metrics to drive business growth.
Role type
Senior IC website strategist (digital marketing)
Builds
IFS.com global website content, personalized user journeys, and monthly performance reports
Domain
B2B enterprise software / SaaS / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
CMS management (Sitecore), digital analytics (GA4, Looker Studio, Power BI), CRO, A/B testing, SEO fundamentals, content governance, stakeholder collaboration, data interpretation
Preferred skills
AI tool adoption, international/matrixed environment experience, B2B technology/SaaS background
Technologies
Sitecore, GA4, Looker Studio, Power BI, HubSpot
Responsibilities
Build, edit, and publish website content ensuring brand and SEO standards; execute personalization initiatives and CRO programs; own monthly collection and interpretation of digital KPIs; translate performance data into actionable recommendations; collaborate with Web Delivery, SEO, and Marketing Intelligence teams
Seniority
Senior, hands-on IC