Marketing Systems Lead & Cell Therapy Product Manager - Kansas City Area
Core
Own marketing systems/digital infrastructure and lead product strategy for cell therapy diagnostic portfolio.
Role type
Marketing Systems Lead & Cell Therapy Product Manager
Builds
Company website, CRM (Microsoft Dynamics 365), marketing technology ecosystem, and cell therapy diagnostic solutions
Domain
Life Sciences / Cell Therapy Diagnostics / Digital Marketing
Required skills
CMS platforms, Microsoft Dynamics 365, SEO, Google Analytics, Adobe Creative Suite, HTML/CSS, digital customer journey, conversion optimization
Preferred skills
Bachelor's degree in Marketing/Communications/Digital Media
Technologies
Microsoft Dynamics 365, Umbraco, Sitecore, Drupal, WordPress, Google Analytics, Adobe Creative Suite
Responsibilities
Manage and optimize lead flow within CRM; Update and maintain website content using CMS; Lead product strategy and lifecycle management for cell therapy diagnostics; Develop sales tools and go-to-market strategies; Analyze user behavior and campaign performance; Support launch of new business units
Seniority
Mid-level (3–5+ years experience)