Principal Product Marketing Specialist
Core
Drive market growth and business expansion for Renesas Embedded Processing solutions in China across Industrial and IoT market segments.
Role type
Principal Product Marketing Specialist (Embedded Semiconductor)
Builds
Embedded processing solutions for Industrial Automation, Building Automation, and IoT applications
Domain
Semiconductor / Embedded Systems / Industrial IoT
Deliverable
product features
Required skills
segment strategy, market development, customer engagement, solution positioning, design-in funnel management, Go-To-Market execution, competitive intelligence, cross-functional leadership
Preferred skills
Industrial Automation, Building Automation, IoT, embedded systems markets experience
Technologies
MCU/MPU architecture, industrial communication, wireless connectivity, embedded security, functional safety, HMI, low power design, Edge AI
Responsibilities
Develop and execute segment growth strategies; promote products and develop value propositions; manage design-in funnel and drive design wins; build relationships with ODMs, distributors, and ecosystem partners; promote key technologies; coordinate GTM campaigns and events; collect market insights and VOC for product planning
Seniority
Senior, hands-on IC with strategic influence
