Assoc Manager, Integrated Marketing
Core
Develop, execute, and analyze merchandising planning to drive viewing and engagement across the Peacock streaming platform.
Role type
Associate Manager, Integrated Marketing (Merchandising Strategy)
Builds
Promotional plans and campaigns for entertainment titles on Peacock
Domain
Media & Entertainment / Streaming
Deliverable
product features
Required skills
Merchandising strategy, campaign execution, project management, data synthesis, cross-functional collaboration, deck building
Preferred skills
Platform merchandising, media planning, strategic thinking, cultural intuition
Technologies
PowerPoint, Keynote
Responsibilities
Support merchandising strategy development, gather marketing elements for owned titles, collaborate with cross-functional teams to ensure on-time launches, synthesize performance data into strategic recommendations, maintain project timelines and resources, represent the team in cross-functional meetings, and drive marketing efforts to increase consumer engagement.
Seniority
Mid-level, hands-on IC
