PRマネージャー (PR Manager)
Core
Develop and drive corporate, thought leadership, and product communications programs for Western Digital in Japan and the APJC region to increase brand reputation and presence.
Role type
Senior PR Manager (Corporate Communications)
Builds
Integrated communications campaigns across earned media, paid media, influencers, events, and sponsored content.
Domain
Data storage technology / Enterprise & Consumer Tech
Deliverable
Product features (communications campaigns)
Required skills
PR strategy development, agency team management, multi-channel campaign execution, stakeholder management, media relations, event management, strategic storytelling, KPI management, commercial acumen.
Preferred skills
Experience in B2B/enterprise technology, understanding of data storage sector, creative problem-solving.
Technologies
None explicitly listed (focus on media channels and tools)
Responsibilities
Oversee PR strategy for the Japan region and guide the regional agency team; Collaborate with global communications and regional marketing/sales leads to deliver integrated campaigns; Manage regional agencies to execute activities against agreed KPIs; Develop and oversee PR/Communications plans; Manage relationships with key business and trade media; Execute creative campaigns for momentum outside the main news cycle.
Seniority
Senior, hands-on IC with leadership responsibilities