Sr Staff Regional Product Marketing Specialist_Automotive MCU
Core
Develop and implement marketing strategies for automotive MCU products in China, driving market presence and business growth.
Role type
Senior Product Marketing Manager (Automotive MCU)
Builds
Automotive MCU product lines for the Chinese market
Domain
Automotive semiconductors, embedded systems, xEV, E/E architecture, ADAS
Deliverable
product features
Required skills
Automotive MCU technology knowledge, China automotive market expertise, OEM/Tier 1 relationships, marketing strategy development, competitor analysis, ecosystem development, technical-to-business communication
Preferred skills
Experience with xEV and ADAS markets, ecosystem partner management
Technologies
Automotive MCUs, SoCs, E/E architectures
Responsibilities
Define product positioning and messaging, achieve regional business growth targets, build relationships with key customers and partners, collaborate with engineering and sales teams, provide sales enablement tools, conduct market research and analysis, represent the company at industry events
Seniority
Senior, hands-on IC
