Vice President, Brand - Fairmont Hotels & Resorts
Core
Shape and elevate the global brand strategy for a luxury hospitality brand, ensuring consistency and growth across all touchpoints.
Role type
Executive VP of Brand (Luxury Hospitality)
Builds
Global brand narrative, visual identity, guest experience standards, and strategic partnerships for a luxury hotel chain.
Domain
Luxury Hospitality / Global Brand Management
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Luxury brand management, global strategy execution, brand narrative development, guest experience design, creative direction, strategic partnership development, revenue impact analysis, brand standards implementation, luxury consumer behavior insight, agency management
Preferred skills
Heritage brand evolution, high-net-worth audience engagement, cultural storytelling, luxury lifestyle sector knowledge
Technologies
N/A
Responsibilities
Define and execute global brand strategy; lead evolution of brand narrative and visual identity; oversee creative direction of campaigns and content; identify and develop strategic partnerships with luxury brands and cultural institutions; drive initiatives to enhance guest experience and brand loyalty; establish and track key brand performance metrics.
Seniority
Executive, Strategy & Mentorship