Manager, Media Experimentation & Incrementality
Core
Design, execute, and validate NBCU's incrementality testing program to establish the causal impact of media investments on subscriber growth.
Role type
Manager, Media Experimentation & Incrementality
Builds
Causal measurement studies for performance and CTV/device media
Domain
Media Analytics / Streaming / CTV
Deliverable
production ML models | dashboards & analysis
Required skills
causal inference (RCTs, geo designs, diff-in-diff, holdouts), power analysis, SQL, Excel, vendor method evaluation, study design QA
Preferred skills
R or Python, big data infrastructure, MMM/MTA reconciliation, CTV platform experience (Roku, Samsung, Vizio)
Technologies
SQL, Excel, R, Python
Responsibilities
Review and approve study designs and vendor methods; shape the testing roadmap and define decision criteria; run independent validations for leakage and seasonality; triangulate results with MMM and MTA; manage vendor relationships and backlog; produce defensible readouts and decision memos; mentor analysts on test design and statistical power.
Seniority
Manager, hands-on IC with team mentorship
