VP, Brand Performance & Consumer Insights Global Premium, Midscale & Economy Brands (F/M/X)
Core
Act as the single point of reference for brand performance across the PME portfolio, integrating financial, consumer, and commercial data to enable informed decision-making for brand leaders.
Role type
VP, Brand Performance & Consumer Insights
Builds
Actionable insights, KPI frameworks, dashboards, and portfolio-level performance narratives for global hotel brands.
Domain
Hospitality / Brand Management / Consumer Insights
Deliverable
dashboards & analysis
Required skills
Brand portfolio management, consumer insights strategy, financial performance analysis, scenario planning, cross-functional influence, executive storytelling, global stakeholder management, research program oversight, data synthesis.
Preferred skills
SQL literacy, experience with BI platforms, knowledge of CRM/ERP data interpretation, experience in multi-brand environments.
Technologies
BI platforms, SQL, CRM, ERP, survey tools, focus group moderation tools, data visualization tools.
Responsibilities
Lead consumer insights capability and research programs; orchestrate brand budgeting and planning cycles; build KPI frameworks and reporting tools; translate complex data into executive recommendations; manage relationships with research agencies; consolidate regional performance insights.
Seniority
VP, strategic leadership & team building