Senior Manager, Site Testing & Optimization
Core
Own the end-to-end web experimentation program for Equinox.com, driving conversion and user experience through rigorous testing and behavioral insights.
Role type
Senior Manager, Site Testing & Optimization
Builds
Production web experiments (copy, landing pages, content, features, experience) and a centralized testing dashboard
Domain
eCommerce / Conversion Rate Optimization
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Hypothesis-first mindset, statistical rigor, web experimentation platform fluency, analytics platform proficiency, stakeholder communication, experiment lifecycle management
Preferred skills
eCommerce background, product management experience, cross-functional partnership
Technologies
Optimizely, VWO, Adobe Target, Adobe Analytics, GA4, Contentsquare
Responsibilities
Own the experimentation roadmap and prioritized backlog; design and manage experiments from hypothesis to deployment; define success metrics and partner on measurement; monitor live tests and determine significance; communicate results and next steps to stakeholders; develop and maintain a testing dashboard; source test ideas from analytics and research
Seniority
Senior, hands-on IC with management responsibilities
