Directeur·rice - Positionnement et stratégie produit
Core
Define and drive product marketability to ensure desirability, consistency, and clarity of values for players; develop strategic frameworks to guide development teams and feed Go-To-Market strategies.
Role type
Senior Product Marketing & Strategy Lead (Gaming)
Builds
Product positioning frameworks, Go-To-Market foundations, player-centric product insights, and marketability assets (product bibles, naming frameworks, guidelines).
Domain
Video game industry / Product Strategy & Marketing
Deliverable
product features | dashboards & analysis | client delivery
Required skills
Product positioning, Go-To-Market strategy, player insights analysis, market benchmarking, team leadership, stakeholder management, creative vision integration, resource management, change management, multi-project execution.
Preferred skills
Deep knowledge of video game market and industry, ability to translate product evolutions into value propositions, coaching and talent development.
Technologies
None stated
Responsibilities
Define product marketability fundamentals (pillars, positioning, USP, visual/verbal identity); develop and evolve product marketing vision; collaborate with Go-To-Market Director on business and market realities; act as player advocate in product evolution discussions; manage and develop a team of Marketability experts; define marketability metrics and measurement approaches; translate product updates into actionable value propositions and documentation.
Seniority
Senior, hands-on IC with team management