Senior Product Manager, Insights - Vendor
Core
Own the vision and execution of advertiser insights to help advertisers understand advertising value, acquire/retain customers, and maximize ROI through data-driven tools.
Role type
Senior Product Manager (AdTech Insights)
Builds
Insights-driven products for vendor/advertiser dashboards, campaign measurement frameworks, and lifecycle management tools.
Domain
Advertising Technology / Data Analytics / E-commerce
Deliverable
product features
Required skills
Product management in AdTech/e-commerce, campaign measurement and attribution (MTA, LTV, Media Mix Models), data and ML fluency, SQL, analytical and commercial acumen
Preferred skills
Experience with advertiser insights frameworks, optimization, brand impact analysis
Technologies
SQL, ML frameworks, AdTech platforms
Responsibilities
Build frameworks to measure true advertising value beyond clicks/conversions; translate complex datasets into proactive insights for campaign setup and optimization; integrate insights into advertiser dashboards with real-time impact statements; provide clarity on customer mix for strategic acquisition and retention; partner with engineering, data science, design, and commercial teams to launch products.
Seniority
Senior, hands-on IC